Ceviche Soho presents PERU’S ROCK 'N' ROLL FLASHBACK
11th December 2017 11.45 am
Ceviche Soho presents PERU’S ROCK 'N' ROLL FLASHBACK

Ceviche Soho

presents


PERU’S ROCK 'N' ROLL FLASHBACK


The 1960's Peru was a heady mix of verve, youth and reckless abandon underpinned by a counter cultural movement that spawned what the New York Dolls claim was the world's first ever punk rock band, Los Saicos. Dozens of bands soon emerged and Lima became a South American hotspot for psych, garage beat and rock'n roll.


Here at Ceviche Soho we present the very best from this scene, with the music and bands that changed Lima forever.


On our walls are original photos of the key bands and artist from Peru’s golden rock 'n' roll era and listen to their music coming from our speakers.


1. Los Saicos

According to punk royalty The New York Dolls, and many other of the rock ’n’ roll greats, Los Saicos lay claim to being the very first 'punk' rock band in existence. In true 'punk' spirit they did things by their own rules (or lack of them). Drummer Pancho used a stick with a rubber ball to really make a racket and guitarist Rolando manufactured his own guitar. Proper Peruvian punk!

2. The Holys

Instrumental surf music was growing in popularity in the late 60s often combined, in the case of Los Holy's, with some weird and wonderful sound effects plus a good dose of hammond organ. The group featured various players from other famous bands at the time like Telegraph Avenue and Tarkus.

3. Jean Paul "El Troglodita"

A towering character, JP Trog was the self described 'prehistoric cave man' and to some, a glam figure in the underground scene. Coming from the psych side of the rock movement, often funky and with a backing band featuring Laghonia on his album ‘Vudu’, The Trog was an unstoppable force of nature.

4. Los Shains

Unlike the many one-hit wonder garage rock bands, Los Shains were a relatively permanent fixture in the underground landscape in Peru during the '60s. Like so many artists at the time they looked stateside and to London for inspiration, but always adding a unique Peruvian charm to their compositions and versions. They recorded 5 LP's between 1964 and 1970.

5. The New Juggler Sound

Perhaps the pioneering art-ensemble of the rock scene, NJS could often be seen at 'happenings' and exhibitions shaking their thing between 1965 and 1968. Sadly they only released two official singles despite hundreds of recordings made at home. The group morphed into rockers Laghonia by the end of the sixties.

6. Telegraph Avenue

It was the Pueblo Libre district of Lima, 1970 that saw the first incarnation of Telegraph Avenue, a band heavily influenced by the likes of Santana, Jimi Hendrix and Jefferson Airplane. Band leader Bo Ichikawa had recently returned from the States after seeing all his favourite psych and rock groups perform live across the state of California and would name the group after an Oakland street after he arrived back in Peru.

7. Gerardo Manuel

Gerardo was both musician and A &R executive for one of Peru's most interesting record labels of the period, El Virrey. His music was always on the harder side of rock but he certainly didn't forget about the funk in his records.

8. Los Incas Modernos

The Modern Incas, as their name translates, have the proud tag of being the first ever rock band from Peru to record and make an album – albeit without any promotional help from the label. It was 1964 when the album was pressed but the group, like many at the time, had long disappeared into the annals of rock 'n roll history.

9. The Mad's

Without doubt, the Peruvian group who so very nearly made it in England. The Rolling Stones' manager Marshall Chess, bowled over after seeing them perform in Peru, invited the group to record at The Stones' Stargroves studio and the group duly accepted. Sadly the demos didn't excite enough, the band split and the rest is history.

10. Audience in a concert

It was this concert in 1970 at Woodstock-cito (Little Woodstock) in Lima when Telegraph Avenue truly made their entrance. Inspired by San Francisco and US west coast rock (their band name refers to a street in downtown Oakland), the group ratcheted up only two albums, their last arguably being the final rock vinyl released in Peru during this fertile period.

11. Laghonia:

One of the groups from the golden period of Peruvian rock who continue to receive global recongition due to their delicious combination of garage beat and psychedelia. You can still buy their records as international labels continue to re-issue their albums 'Glue' and ‘Etcétera'.

12. Los Saicos

Los Saicos initially only had one song to their name. In the mid '60s they were invited to play that song on the TV and immediately after, there was an explosion of adrenalin and self-belief with young musicians in Lima. There's no doubt that Los Saicos were 'the' catalyst for the dozens of bands that picked up electric guitars an caused a minor musical revolution.

13. We all together

Somewhat of an experimental outfit featuring band members from different groups and studios, the group was very successful and reached their pinnacle in 1972. Their sound, like many of their counterparts borrowed from British rock and they sang in both English and Spanish.

14. Traffic Sound

Perhaps the most globally recognised group from the psychedelic scene of Peru, Traffic Sound's signature song Meshkalina was a sure-fire hit with various references of the ancient Inca civilisation and the psychedelic wonders of plant life. It's also a song that was covered by Paco Zambrano, which was our very own record label's first release.

15. PAX

PAX were a a heavy blues group, taking a a different musical track to may other groups. Interestingly, Miguel Flores, the drummer, wore an Andean poncho as a way of embracing Peru's heritage and before each concert he would play the drums like he was partaking in a shamanic ritual.


To buy or for more information, please ask one of the members of our team . 

All proceeds go to Amantani.org.uk


Co- curated by Martin Morales, Claudia Trosso and Andres Tapia del Rio

Art Direction by Andres Tapia del Rio


All graphics rights reserved: Repsychled record label


Prices:

Large prints (60cm H x 86cm W): £ 600 framed / £400 print unframed

Small prints (35cm H x 50cm W): £ 400 framed / £280 print unframed


ABOUT MARTIN MORALES:

Martin Morales is the chef, restaurateur and founder of the leading Michelin-Guide listed Peruvian restaurants, Ceviche Soho, Andina in Shoreditch, and Ceviche Old St as well as the critically acclaimed and AA Rosette awarded Casita Andina in Soho. Each is lovingly crafted and unique in menu, design and story.

 

Born in Peru, but having lived in Britain for the last 30 years, Martin is a pioneer of Peruvian food in Britain. He is the GQ Food & Drinks 2017 Innovator of the Year Award Winner and alongside his cooking is involved in a variety of music and arts projects including running Ceviche Old St Gallery – featuring Peru’s top 50 contemporary artists; his own Peruvian music label, Tiger’s Milk Records; and is a Trustee at the Andean children’s charity Amantani. He has been nominated by the Peruvian government as a food ambassador.

 

Martin is also the author of the bestselling cookbook CEVICHE Peruvian Kitchen, which was awarded Sunday Times Cookbook of the Year and won 3 World Gourmand Awards as well as several design awards. His most recent cookbook ANDINA: The Heart of Peruvian Food was published in October 2017 by Quadrille. He hosts his own successful YouTube Channel ‘Martin’s Peruvian Kitchen’ and before becoming a chef, he worked with Steve Jobs at Apple, and at Disney with Miley Cyrus and has DJed with The White Stripes and Basement Jaxx.


www.martinmorales.co.uk


ABOUT CLAUDIA TROSSO:

Claudia is an Italo-Peruvian art dealer and collector, and owner of the ‘Art in the Flat’ contemporary art gallery in South Kensington. Through Art in the Flat, Claudia exhibits both Latin-American and Italian art, but with a large focus on Peru and its contemporary artists. As well as in her own gallery, Claudia also supports Peruvian art at galleries, art fairs, restaurants and bars. She is currently working alongside Martin Morales as an art consultant and co- curator at Ceviche Old St Gallery, in Old Street, Ceviche and Casita Andina in Soho and Andina in Shoreditch.

www.artintheflat.com


ABOUT ANDRES TAPIA DEL RIO:

Andres was born in 1976, by this time, the history of the Peruvian Psychedelic Rock had ended a year before. Since he was a child, rock music was always his passion. The first bands that he discovered were Traffic Sound, Telegraph Avenue and We All Together.

Back in 2001, he started to collect vinyl and discover old Peruvian bands. To this collection, Andres later added old magazines, newspapers and photographs and began learning from this memorabilia. The turning point came when he saw live and met several musicians of the time, such as Gerardo Manuel, Jean Paul "El Troglodita", Pablo Luna from Los York’s, Pico Ego Aguirre from Los Shain's and Pax, Walo Carrillo from Los Holy's, Telegraph Avenue and Tarkus, among others. They had so many stories to tell, that Andres felt it would be his mission to tell these stories.

At the beginning of 2004, he began this mission by creating the Repsychled record label. The first release on the label was Laghonia, together with the brothers Saul and Manuel Cornejo, followed by releases of Gerardo Manuel & El Humo, Los Shain's, Traffic Sound, Telegraph Avenue and many more. Although it was only with the release of Saicos, that the work of the label became increasingly recognised.


In 2013, Andres met Martin Morales and since then with Tiger's Milk they have worked together on several projects, with the aim to rescue Peruvian musical culture. At the end of that year in Lima, Andres organised an exhibition called "Salvaje" (Wild) at the Metropolitan Museum of Lima, 300 square meters with different original memorabilia of Peruvian bands from 1963 to 1975. Martin loved the exhibition and he proposed to take it to London.

Now you are seeing the result of that intense effort to showcase musical diversity and graphic history of Peruvian rock. This is the first Peruvian rock show in London, and hopefully more to come.


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